The most important customer experience metrics (that you’re not tracking yet)

Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personasand their resulting customer journeysare informed by data points important to the organization, not the customer. You cannot claim to be customer-centric, customer-first, or customer-obsessedRead more

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